Jenny Hart of Sublime Stitching – Creative Queso Episode #22

I’m going down memory lane on this episode of Creative Queso with an old friend who also happens to be one of the most savvy business owners I know – Jenny Hart of Sublime Stitching.  Jenny and her embroidery patterns single handedly revived a once forgotten handicraft and made it cool.  Not just cool, edgy interesting and artistic.  Jenny has partnered with companies like Citizens of Humanity, created embroidery patterns using art from people like Gemma Correll plus her own embroidered works are in the permeant collection at the Smithsonian.

Listen to my entire chat with creative entrepreneur Jenny Hart on the Creative Queso Podcast Episode #22 on

Jenny Hart of Sublime Stitching on the Creative Queso podcast

Stitching an Embroidery Business With Sublime Stitching

Once upon a time I was in a girl gang called The Austin Craft Mafia.  Our weapons of choice were hot glue guns, paintbrushes and in Jenny Hart’s case delicate bird shaped scissors.  We all went by names like Hot Pink Pistol or Sparklecraft – years later some of us are still crafty and some of us are still going by names like Sublime Stitching.

You can listen in right here to learn all about how we got started with the Austin Craft Mafia and how it has effected our businesses.

Find even more Jenny Hart and Sublime Stitching here…

Sublime Stitching embroidery pattern with artist Mary Blair

Perspectives on Art Licensing

One of the many things that makes Jenny Hart so interesting as an artist and business woman is that she has both had her work licensed for use and she works with other artists licensing their work to turn into Sublime Stitching patterns.  In this episode Jenny talks about the perspective from both sides sharing her experiences working with large companies like Restoration Hardware to create embroidery patterns and also the process she goes through when choosing artists to partner with for her own business.  Jenny has worked with artists like Mary Blair, Tuesday Bassen, Heidi Kenny and more.

Jenny Hart talks about scaling her business Sublime Stitching

To Scale or Not to Scale

Also in this episode Jenny and I discuss her conscious decisions about scaling.  It’s hard not to think bigger is always better with so many self help and small business coaches chirping in your ear – but when you know in your gut what size is the right size for your business that is the sweet spot.  After 18 years and varying numbers of team members Jenny has decided that she prefers Sublime Stitching to be a one woman show.

I forgot how much I loved those Austin Craft Mafia and Babes in Business meetings until this interview.  If you want to hear my full conversation with Jenny Hart of Sublime Stitching please be sure to listen to the entire episode.

If you enjoyed this episode of the Creative Queso Podcast please be sure to check out…

  • Vickie Howell – Another one of our fellow Austin Craft Mafia members stopped by the podcast.
  • Tina Vines – Chainstitch embroidery maven Tina of Vines of the West talks shop.
  • Andrea Pippins – Andrea’s illustrations sure would make cute embroidery patterns!